Optimizing datafeeds for shopping comparison websites is no easy task in itself. However, what makes it even more difficult, is the fact that every comparison engine has their own specs including file format, how it’s named, and what information is included, etc. Thus, making changes across multiple platforms a real challenge.
As with anything else, difficulty usually leads to finding ways to make it more simple. And one company of particular note that is doing just that is Singlefeed.
Lead by one of the most senior experts in the field and author of ComparisonEngines.com, Brian Smith is leading the way with a low cost solution in making datafeed optimization easier.
As the name implies, Singlefeed allows you to create one feed in a comprehensive excel spreadsheet that can then be used for multiple comparison search engines: Google Product Search, Shopping.com, Shopzilla.com, NexTag, PriceGrabber, Become.com, Smarter.com, and TheFind. From that point, Singlefeed does all the hard work in determining what
Additionally, Singlefeed uploads a fresh datafeed every 24 hours, which many experts agree will increases your likelihood in moving up the rankings not to mention the huge time savings you’ll realize. Also, Singlefeed allows for easy analytic tagging for each engine, so you can measure each channel effectively when paired up with freebies like Google analytics or your favorite service provider.
Lastly, technical support is timely and “works the issue”, which I believe to be the most highly noteworthy point here because the shopping comparison engines are notoriously bad for their customer service to merchants.
Currently is sold as two options:
- Google Base Only Version- $9.99/Feed
- Deluxe Submission (supports all the engines noted above)- $129.99/Feed
Technorati Tags: datafeed optimization, datafeed uploading, shopping comparison optimization
Original post by Christian Del Monte
